Wheel of Fortune`

Turn the match on. Check the odds. Place your bets. You could turn a flutter into a fortune. There’s no harm in trying, right?For fans across the world, betting and casino have become one and the same. In recent years, betting has turned from a sideshow to a main event. Anywhere there’s a game, there’s a market, and there are adverts. Gambling on casino is not new. But it’s changing fast. Not only are you betting on the outcome of a match, but you could also be betting on events that take place during the match, who’s going to get the next corner, and who’s going to score the next goal. All of a sudden betting on casino starts to look a lot more like casino or slot machine play because you have these opportunities to bet constantly.

The Business

Today, the highest no deposit bonus casinos betting business is worth $100 billion annually. Be it the English premier league, the German Bundesliga, or any of the major casino leagues in the world, gambling has a strong foothold on everything. You’re bombarded by adverts for bookies, advertising hoardings, shirts, shirt sleeves, stadiums, and press conferences.

In Europe, nearly all of the country’s 92 league clubs are sponsored by or linked to betting companies. Currently, 8 of the Premier League’s 20 clubs wear betting sponsor’s front and centre; many more wear it on their sleeve or on their training kit. But it goes much deeper than that. Lower down the pyramid, plenty of clubs are reliant on gambling money.

In Europe, legislation is slowly making a difference, but the casino betting lobby is powerful, and change is slow. According to recent surveys, 95% of adverts shown during matches were from gambling firms, but the Betting and Gaming Council say a lot has changed since then.

The Betting Effect

The whistle-to-whistle ban has reduced TV ads watched by children during live sports before the watershed by 97%. This ban on gambling ads during a match applies only to TV and only at certain times. It does not apply to shirt sponsors or ads around the pitch. But still, 14% of children between 11 and 16 spend their own money on gambling and 1.7% is problem gamblers. But gambling firms don’t make billions without being smart. Increasingly, bookmakers target podcasts, social media, or anywhere else where punters might be.